Why has American Scripture Gift Mission re-launched as ASGM?

A more international presence
Many people we consulted told us that American Scripture Gift Mission gave the impression of a predominantly “British feel”. This was not appropriate for an organisation working locally on a global scale, and needed to be addressed both for the sake of supporters, staff and partners.

The ASGM identity reflects our international nature and vision, and has already proven to address this issue in a very positive way.

Both evangelism and discipleship
ASGM has a passion to see people transformed wherever they may be on the journey of life. This means that we will focus our attention both on evangelism and discipleship.

Misconception of the word ‘gift’
ASGM is committed to making the Bible freely available to those who are unable to pay. However, many churches and individuals around the world can afford to cover the cost of our resources, and we want to encourage people to pay for them if they are able to. This means we can invest more in programmes such as Pavement Project and Choose Life.