What does your strapline mean? (Creatively equipping God's people)

creatively: There’s no point in getting people to read the Bible if they don’t understand it. That’s why ASGM is dedicated to researching and developing new ways of connecting people with the Bible - building bridges into everyday life, and engaging hearts, minds, and imaginations. The Bible works best in community and through relationships, and that’s why we see our role as…

equipping: We know we can’t change the world on our own; we play just a small part in building God's kingdom. Our products and programmes work through partnership – be it international or local organisations, churches, or individuals. Our partners work with us from the earliest stages of a project. Local knowledge and specific expertise then guide the development process through to delivery into the hands of…

God’s people: The Bible doesn’t give itself away. God’s Word transforms lives when it is combined with the witness of God’s people. We create our resources for specific audiences, but we also believe that they should motivate, inspire, support and encourage those that use them.